WELCOME TO RICAFRICA
Svikai! Wamukelekile! (Welcome in Shona and Zulu, respectively)
Welcome to Ricafrica.com, founded to provide enriching experiences of Africa to anyone, anywhere through our curated collection of creative goods that are sourced from artisans and small businesses across the continent.
Ricafrica is a safe space to celebrate African creativity. In all that we do, we strive to ensure that our creative partners benefit fully from their contributions to the global creative industry and that our entire community is enriched every time they encounter anything Ricafrica.
Ubuntu is an African philosophy that asserts that we exist because of each other, that is, our existence is intertwined. It is often interpreted to be, “I am because you are”. This community oriented view means that Ricafrica welcomes both strangers to and members of the African community, and treats all with a sincere warmth. We believe that everyone can celebrate and benefit from African creativity in an ethical, sustainable and respectful way.
We strive to build trust from creatives to buyers and between all those in our community so that we can all believe in and have confidence in the integrity, reliability and fairness of each other.
We embrace and promote authenticity as we bridge connections that go beyond borders. Our products are authentic, our experiences are authentic and we invite you to bring your fully authentic self to Ricafrica experiences. We are all things African and all things you!
LETTER FROM THE FOUNDER
Mhoro Shamwari (Hello Friend in Shona),
Welcome! Welcome! Welcome! If you have ever traveled anywhere in Africa, you probably received numerous welcomes just about everywhere you went. The hospitality in the motherland knows no bounds and does not discriminate-- we are keeping that same energy here at Ricafrica!
I was born and raised in Zimbabwe and my love for the motherland goes as far back as I can remember. The people, the land, the culture and the creativity of Africa are simply astounding! I founded Ricafrica to create a safe space to celebrate Africa and all her beauty. A space where people from all over the world can experience Africa through the unique creative goods you can find in our store, through the stories we tell here on our website as well as on our social media pages, and through RicaTribe, our community of Africa enthusiasts.
One of the most exciting opportunities that Ricafrica has presented me, is the opportunity to invest in the businesses, lives and communities of the African artisans and entrepreneurs we partner with to source the beautiful products in our collection. Ricafrica is helping numerous African creatives to tap into new markets and fueling their growth-- something that brings me so much joy and that motivates me to strive on in this endeavor because of the resulting social and economic benefits to the continent. I am also excited to announce a new project I recently launched, which aims to help myself and other African entrepreneurs take our ideas and businesses to the next level. Check out the @RicaTribe page for African entrepreneurs for more information and to connect.
Ricafrica also includes other initiatives to build community and provide opportunities for people around the world to participate in Africa-inspired experiences, as well as, cultural immersions. To stay up to date on our initiatives be sure to join our tribe!
Together with the African creatives who made the pieces in our collection, I welcome you with a warmth, reminiscent of the African sun, and invite you to join in the celebration of Africa!
Amani (peace in Swahili),
Ricafrica was a a semi-finalist for the University of Chicago’s Polsky Center Alumni New Venture Challenge, a finalist for the South Side Pitch and is a National Science Foundation designee.