Ricafrica is an online retailer for authentic African fashion accessories
With 54 countries and more than 3000 tribes, diversity in creativity is eminent in Africa. While much of African creativity is inspired by culture and tradition, African creatives continue to innovate and desire to share their creations with the world. Ricafrica, together with our African creative partners, invite anyone and everyone to celebrate African creativity, through the diverse and awe inspiring creative goods that you can shop in our marketplace.
While creativity is prominent in Africa, opportunity is not. The influence of African creativity is evident in the global fashion, art, film and music trends, to name a few. Unfortunately, the work of African creatives has influenced and inspired the global creative industry but, lacked representation in the global marketplace. The result is a disconnect that is detrimental to the economic well being of African creatives and that is denying celebrants of Africa an authentic connection to the African continent. Ricafrica caters to the unique needs of African creatives and leverages the increased access to technology, across Africa, to promote entrepreneurship among African creatives, and help them serve the increasing global demand for their products.
Ricafrica is closing the loop between African creativity and opportunity. Unemployment rates are well above the global average, and up to 70% of employed Africans are trapped in vulnerable, low paying jobs. Ricafrica aims to provide African creatives with access to the global marketplace, in order to tackle the tremendously daunting challenge of unemployment and catalyze economic development across the continent, ultimately improving the wellbeing of African creatives and their communities.
Hear from the founder…
AUTHENTICITY – Ricafrica strives to provide the most authentic experience of Africa to anyone, anywhere. Everything sold by Ricafrica is made in Africa!
UBUNTU – Ricafrica treats both strangers to and members of the African community with a sincere warmth. We are, as Archbishop Desmond Tutu put it, “open and available to others, affirming of others … [we have] a proper self-assurance.”
TRUST – We are building trust from manufacturer to buyer so that Ricafrica and its stakeholders can believe and have confidence in the integrity, reliability and fairness of each other.