Ricafrica is an online marketplace for authentic African goods. Ricafrica partners with creatives in Africa, helping them curate, showcase and share their work globally. We invite anyone and everyone to celebrate African heritage and innovation, through creative goods that are made in Africa. We value ethical and fair trade, respect for tradition and culture, community and inclusivity.
From the Founder:
I founded Ricafrica to bridge connections between Africa and world. As a Zimbabwean native who has lived in the United States for nearly a decade, I often find myself feeling nostalgic. As a result, I frequently turn to the “pieces” of Zimbabwe to satisfy my yearning to connect with home. One day it could be the Zimbabwean art hanging in my living room and another it can be wooden cooking tools that my mother brought me. It is amazing how these objects have the power to cure my nostalgia. These objects are a “pieces” of home. Home is with me.
The desire to connect to Africa goes beyond me and beyond people like me who were born in or have strong ties to the continent. There are those who are seeking to connect to their African roots, those who want to learn about its history, cultures and traditions, those who want to explore and experience its nature and wildlife, yet still, those who simply admire African creativity– the desire to connect is ever present and increasing.
“The works of African creatives… tell stories and are physical manifestations of experiences that transcend time and space.”
I founded Ricafrica to share my experiences of connecting to the African continent through African creative objects. The works of African creatives, whether a handwoven bag made in Kenya or African print jewelry made in Zimbabwe, tell stories and are physical manifestations of experiences that transcend time and space. A beaded choker from South Africa is so much more than just a piece of jewelry. It is the product of history, culture, tradition, personal creativity and experience, and so much more. African creative goods have a unique ability to bridge connections to the African continent in a very powerful and authentic way.
Ricafrica is a marketplace that hosts the work of our creatives partners, which is often inspired by African cultures and traditions but, made accessible to people all over the world. Ricafrica is a platform for the celebration of African heritage and innovation, which hopes to bring people together, and acknowledge and honor Africa for its contributions to the world
~ Kimberley Mbayiwa